Direct Communication
Text, call, or message your physician directly. Real access means real peace of mind.
Unlimited Visits, Same-Week Access
When you need care, you’re seen — not scheduled months out. Your health doesn’t wait, and neither should you.
No Middlemen
We work directly for you — not an insurance company — so decisions are made in your best interest, not based on billing codes.
A Practice Built on Trust
We intentionally limit our patient panel so every member receives the time, attention, and access they deserve.
Transparent Pricing
One clear monthly membership. No co-pays, no deductibles, no surprise bills — ever.
Care That Treats the Whole Person
We focus on prevention, lifestyle, and long-term health — not rushed visits and temporary fixes.
What We Do
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Health and Longevity
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Metabolic Syndrome Early Intervention
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Cardiovascular Prevention
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Hormone- Informed Care
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Tension Myositis Syndrome
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Cortisol Management
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Anxiety/Inattention Overlap
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Functional Bowel Disorders
How We Do It
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Same-Day Appointments
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Text Your Doctor
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Osteopathic Manipulations
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No Co-Pays
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Telemedicine
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24/7 Text App
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Annual Lab Panel Included
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Shared Decision Making
About Us
Healthcare has become unnecessarily complicated — expensive premiums, confusing deductibles, and rushed visits that leave you with more questions than answers.
SWVA Direct Primary Care was built as a simpler alternative. We provide straightforward, relationship-based medical care for individuals and families who want access to a doctor without navigating insurance barriers or surprise bills. One clear monthly membership gives you direct communication, timely appointments, and care that actually feels personal.
If you don’t have insurance, have coverage that costs too much and covers too little, or are simply looking for a common-sense approach to primary care — you’re in the right place.
Dr. Jarrod Couch is a board-certified family physician who completed residency training at Johnston Memorial Hospital, where he served as Chief Resident. He is a graduate of Lincoln Memorial University–DeBusk College of Osteopathic Medicine and serves as adjunct faculty at LMU-DCOM and Edward Via College of Osteopathic Medicine.
At SWVA DPC, our focus is simple: honest medicine, clear pricing, and care that works for real life.
What People Say
"I can say without hesitation, it is the best and most thorough medical care that I have ever experienced."
"It’s truly the old family doctor you see in the movies."
"This has been our perfect solution for all of our primary care needs in Abingdon."