Direct Communication
Text, call, or message your physician directly. Real access means real peace of mind.
Unlimited Visits, Same-Week Access
When you need care, you’re seen — not scheduled months out. Your health doesn’t wait, and neither should you.
No Middlemen
We work directly for you — not an insurance company — so decisions are made in your best interest, not based on billing codes.
A Practice Built on Trust
We intentionally limit our patient panel so every member receives the time, attention, and access they deserve.
Transparent Pricing
One clear monthly membership. No co-pays, no deductibles, no surprise bills — ever.
Care That Treats the Whole Person
We focus on prevention, lifestyle, and long-term health — not rushed visits and temporary fixes.
What We Do
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Health and Longevity
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Metabolic Syndrome Early Intervention
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Cardiovascular Prevention
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Hormone- Informed Care
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Tension Myositis Syndrome
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Cortisol Management
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Anxiety/Inattention Overlap
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Functional Bowel Disorders
How We Do It
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Same-Day Appointments
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Text Your Doctor
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Osteopathic Manipulations
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No Co-Pays
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Telemedicine
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24/7 Text App
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Annual Lab Panel Included
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Shared Decision Making
About Us
Healthcare has become unnecessarily complicated — expensive premiums, confusing deductibles, and rushed visits that leave you with more questions than answers.
SWVA Direct Primary Care was built as a simpler alternative. We provide straightforward, relationship-based medical care for individuals and families who want access to a doctor without navigating insurance barriers or surprise bills. One clear monthly membership gives you direct communication, timely appointments, and care that actually feels personal.
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If you don’t have insurance, have coverage that costs too much and covers too little, or are simply looking for a common-sense approach to primary care — you’re in the right place.
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Dr. Jarrod Couch is a board-certified family physician who completed residency training at Johnston Memorial Hospital, where he served as Chief Resident. He is a graduate of Lincoln Memorial University–DeBusk College of Osteopathic Medicine and serves as adjunct faculty at LMU-DCOM and Edward Via College of Osteopathic Medicine.
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At SWVA DPC, our focus is simple: honest medicine, clear pricing, and care that works for real life.
What People Say
"I can say without hesitation, it is the best and most thorough medical care that I have ever experienced."
"It’s truly the old family doctor you see in the movies."
"This has been our perfect solution for all of our primary care needs in Abingdon."